Consistency Is Key

In all my public relations classes (and by all I mean every single one), I’ve been taught about the importance of building relationships. Not just relationships with the public, but with employees, CEOs, competitors and many others. So we can all agree PR practitioners have many audiences, right? OK, good.

Anyways, think of just focusing on one of those audiences. Your career relies solely on if they are satisfied.  This, in essence, is the life of a salesperson. According to Katie Paine in Measure What Matters, “Salespeople spend all their waking hours, and most of their sleeping ones as well, worrying about the customer,” (p. 183).

They must keep relationships healthy. One aspect deterring that goal is mixes messages and objectives. How do you combat that? With supplying a consistent message, of course! When you hear the phrase:

“Think outside the bun,” or "Live Mas," what comes to mind? Taco Bell. Or what about:

“Just do it,” what automatically pops in your mind? Nike!

In order to build a good brand, keep messaging consistent. People won’t remember your catch phrase after only hearing it once. No, it takes multiple exposures for an image to stick, so keep that messaging consistent!

Paine suggests other measures of success in Chapter 12:

• More visibility than the competition
• Better image than the competition
• Getting visibility for local franchisees

Until next time, stay classy my fellow bloggers.

Candace