There's No 'I' In Team

The classic phrase: “there’s no ‘I’ in team” not only applies to athletics, but also in the workplace. Most likely you’ll have a group of people you work closely with whether it’s in class or at work, but don’t limit yourself to only those individuals.

Chapter 10 of Delivering Effective Social Customer Service focuses solely on One Agenda, aka: PR, marketing and customer service working together. So going back to the quote, tap into other departments and utilize the skills of other people.

This theory proved to be effective in 2009 during the Fort Hood shootings. Director of public and media relations of Scott & White Memorial Hospital (where victims were hospitalized), Rhona Williams London, created a crisis management team and included a web team and a social media expert in addition to media relations specialists. After the crisis ended she stated, “It wasn’t just our show. Our colleagues in marketing and on the Web site were equally involved, and if we didn’t have the support of the doctors, it wouldn’t have worked.” 

The Fort Hood shooting was a crisis situation, but working with all departments is also beneficial in customer service. Keeping all departments on the same page, “ensure[s] that there is clear collaboration between different departments and that everyone responsible for representing the company both offline and online is communicating the same messages,” (p. 226).  

This theory needs to be put into place in all workplaces to warrant excellent customer service.

So remember, there’s no 'I' in team.

Until next time, stay classy fellow bloggers.

Candace